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Social Media Campaigns Essays

Fans’ Reaction to the Proposed European Super League: An Analysis of Twitter Reaction by Manchester United Fans

Chapter 1: Introduction Research Background The European Super League (ESL) launch was a controversial decision by twelve of European’s big teams to form an international football league that would compete with and gradually replace the UEFA Champions League (MacInnes, 2023 ). The announcement, made in April 2021, was met with major criticisms from fans, politicians, ... Read More
Pages: 12       Words: 3300
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