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Sports Marketing Essays

A Practical Odyssey in Sports Marketing and Fan Engagement

Introduction The fan engagement of sports marketing depends on the nature of sports communication, one of the key parts of the sports industry, as a dynamic and integral part of the sports industry. Identified as a situation where people within the sports arena exchange symbols to signify the meaning through interaction (Pedersen et al., 2007), ... Read More
Pages: 11       Words: 2824

The Detroit Pistons

The Pistons are an American basketball team based in Detroit. The Pistons participate in the National Basketball Association (NBA) as an Eastern Conference Central Division League member. Their home games are played at Little Caesars Arena in Midtown. The team was founded in 1937 and has won three NBA championships (Beard, 2021). The following presentation ... Read More
Pages: 5       Words: 1258
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Fans’ Reaction to the Proposed European Super League: An Analysis of Twitter Reaction by Manchester United Fans

Chapter 1: Introduction Research Background The European Super League (ESL) launch was a controversial decision by twelve of European’s big teams to form an international football league that would compete with and gradually replace the UEFA Champions League (MacInnes, 2023 ). The announcement, made in April 2021, was met with major criticisms from fans, politicians, ... Read More
Pages: 12       Words: 3300
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