Enhancing Fan Engagement and Commercial Opportunities Through the Kia Oval App: Case Study
Introduction The Surrey County Cricket Club (SCCC) and The Kia Oval, a prestigious cricket facility located near London, are the subjects of this case study. With a distinguished history and a devoted fan base, the club saw the need for a better ticketing system and developed The Kia Oval App (Hawthorne, Plotkin and Douglas, 2021). ... Read More
Pages: 11 Words: 2815