A competitive advantage in the market can be gained by gaining the trust and loyalty of clients via working with them as well as understanding their requirements. Most organizations use customer relationship management to manage interactions with prospective customers their target. Effective client relationship leadership can assist startups in optimizing their organizational processes and developing relationships with their clients to increase sales, improve customer services, and boost the company’s revenue. This concise report describes our new Smart Travel business, its services, and how Salseforce.com will be utilized to launch the company.
Smart Travel is a travel services company offering taxi, limousine, bus, rail, and tour travel services. The company will offer private and luxurious transportation using a variety of vehicles, including buses, cars, trains, as well as limousines. The enterprise will not follow regular schedules or routes, unlike typical buses or vehicles. It will capitalize on the expanding business & luxury travel services sector in the US due to customers’ increased spending power on travel luxuries like limousines and taxi journeys. The company will collaborate with numerous travel service providers, including administrative personnel and chauffeurs. Tourists, hotels, business travelers, tours & travel companies, private households, government officials, corporate executives, and students are the clients and prospective clients targeted by the travel services. Customer service is a hindrance to effective travel services implementation because it can have a negative impact on customer sales and satisfaction. Therefore, Smart Travel must develop efficient client relations strategies that demonstrate a genuine and sincere interest in consumers as well as give it a competitive edge in the travel service sector. This startup’s expansion will necessitate necessary and supplementary technological resources, such as customer service software, customer relationship management, and marketing automation (Sneha& Krishna, 2018). The instruments will enhance customer engagement, customer satisfaction, and customer experience. However, the company will utilize Sales-force software solutions for innovative applications that will assist Smart Travel in achieving its ultimate startup goal of offering private and comfortable conveyance services.
Smart Travel will use Sales-force mobile, analytics, cloud, and social technologies to establish its digital strategies when launching its travel service business. Numerous prosperous businesses use Salesforce to automatically monitor and analyze client interactions and ensure that their sales and marketing personnel target and follow up with clients most effectively. Sales-force cloud capabilities will grant the company mobile access to all travel-related service inquiries from prospective customers. By integrating mobile techs into Smart Travel’s lifecycle, Sales-force will facilitate the digital transformation of business processes that will revitalize customer experiences and leverage technological advances in the travel service sector (Campbell et al., 2020). Sales-force will also enable the organization to create and manage its social media interactions and presence simply yet effectively due to its analytical features, such as artificial intelligence and robust algorithms that can provide incisive business intelligence. Balancing the numerous Sales-force technologies, such as cloud, mobile, and analytics, will facilitate digital transformations when launching a business.
In addition, Sales-force will monitor the company’s customer support activities as it begins operations. Sales-force cloud services provide customers access to live chat, integrated mobile experiences, automated websites, and email services, enabling businesses to provide seamless customer service. Automated assignments prioritize customers’ travel requirements, improve customer service, and increase overall customer satisfaction. In addition, Sales-force supports consumer and business engagement by providing real and actionable travel service industry insights. It offers consumer and business partners portal options for collaborations in society, enhancing business and customer engagements. Clients and partners significantly impact the travel industry, and providing a social collaboration platform for customers and partners is essential. Sales-force provides the components that enable partners and customers to record leads and services, collaborate, and gain access to the tools necessary to close travel deals as well as service contracts.
Smart Travel will utilize Sales-force to promote innovation in the travel services industry when launching its operations. Chatter is a feature of Sales-Force that enables businesses, clients, and partners to share engaging articles, videos, experiences, and websites that keep people up-to-date on trends that can significantly influence sales, customer experiences, and profits (Davis, 2019). Sharing videos, experiences, and articles fosters an innovative culture and connects individuals, allowing for answers, queries, as well as feedback from any department or location. It enables collaborative problem-solving via customer and partner feedback. The accompanying diagram summarizes how salesforce.com will be utilized by Smart Travel to launch the company.
Fig.1. Sales-force diagram for Smart Travel
References
Campbell, C., Sands, S., Ferraro, C., Tsao, H. Y. J., & Mavrommatis, A. (2020). From Data to Action: How Marketers Can Leverage AI. Business Horizons, 63(2), 227–243.
Davis, A. (2019). Mastering Sales-force DevOps: A Practical Guide to Building Trust While Delivering Innovation. Apress.
Sneha, MS & Krishna Prasad, K.(2018). Analysis of Business Strategies of Sales-force. Com Inc. International Journal of Case Studies in Business, IT and Education (IJCSBE), 2(1), 37-44.
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