This Study Investigates the Impact of Online Reviews and WOM on Consumer Purchase Intention of Second-Hand Products on eBay.
1.0 Introduction This research looks at how customer purchase intentions for used goods on eBay are affected by online reviews and word-of-mouth (WOM). More and more individuals are choosing to buy used products online as a result of the growth of e-commerce, which has drastically changed consumer purchasing patterns. One of the most well-known online ... Read More
Pages: 17 Words: 4409