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Consumer Purchase Essays

This Study Investigates the Impact of Online Reviews and WOM on Consumer Purchase Intention of Second-Hand Products on eBay.

1.0 Introduction This research looks at how customer purchase intentions for used goods on eBay are affected by online reviews and word-of-mouth (WOM). More and more individuals are choosing to buy used products online as a result of the growth of e-commerce, which has drastically changed consumer purchasing patterns. One of the most well-known online ... Read More
Pages: 17       Words: 4409
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