EXECUTIVE SUMMARY
THE PROBLEM
John Deere Company is experiencing numerous disruption drivers that affect the farming sector and the rise in the number of competitors, including the brokers and the new producers who are affecting the agricultural sector due to the introduction of various technologies.
THE PROPOSED SOLUTIONS
John Deere company has not just relaxed; instead, the workers and the corporation managers are working hard towards nurturing disruption in the agriculture sector by using a wide range of procedures, mechanisms, and techniques. Therefore, among the strategies, techniques, and procedures, some entail Research and Development, Partnerships and Collaborations, Product Modification, Data Analytics, and Sustainability, among others.
THE OPPORTUNITY
John Deere’s corporation has broadened its product line, anticipating shifting consumer demands. Electric tractors are one of the ways the organization has embraced. Because electric tractors emit fewer carbon emissions and are considered more environmentally friendly than their traditional ones, this technology seeks to satisfy the demand for environmentally conscious agricultural production.
THE VALUE
The business has invested in intensive agriculture equipment and goods that agrarian reform in completing their duties more proficiently, thereby increasing crop or other farm products produced. John Deere’s creative nature also allows it to connect with other countries, increasing goods and services exportation and encouraging the nation’s international interactions.
Introduction
Agricultural industries take the lead among the sectors that have experienced a dramatic global change over the past decades due to technological advances, marketing channels, regulatory requirements, and emerging issues. These significant changes have helped the Agricultural industries to grow and advance. In the USA, the Farming sector is among the severe industries contributing to the budget. In 2019, it was confirmed that Agricultural industries in the country had contributed $835 billion to the country’s Growth Domestic Product which accounted for 4.2% of the total Growth Domestic Product. In the USA, there are several forms of Farming practices where some people are livestock keepers, fishers, farmers, and tree growers, among others. Since the USA is globally known in the agricultural sector as the leading country with more producers of Agricultural goods, this has served as one of its significant strengths compared to others. The country’s productivity of various Agricultural goods such as soya beans, beef, and wheat has also largely contributed to the Agricultural sector in the US since there is plenty of productivity, thus gaining trust from various countries which later agree to partner with them in the industry hence the USA acts as the leading producers of different Agricultural products. The favorable soil and climate in the US largely contribute to the agricultural sector by enhancing the growth of pest-free, sweet, and advanced agricultural products, attracting customers to their goods and thus earning more money in the industry.
Additionally, the advanced farming techniques due to considerable investments in agricultural projects, which provides the farmer with the basic knowledge required to carry out a particular farming technique, have also significantly contributed to the growth of the farm industry. Similarly, as in every project, if there are various advantages to taking a particular project, there are still some limitations; the US agricultural industry needs to run better with no issues, which pulls down the farm sector in the country. Among the significant challenge experienced in the US agriculture sector, climatic change takes the lead. Rising temperatures and other various climatic changes affect crop yields, leading to low population and livestock farming, which also lowers the production rates, thus pulling down the Agricultural industries since the farmers and other individuals who practice agriculture incur various losses, preventing them from proceeding with their agricultural activities. Additionally, the agricultural sectors also need more personnel since several farmers are reaching their retirement age which is dangerous in this generation where the youngsters are not into agriculture. Still, several are only seeking white color jobs instead of going to the farms for cultivation and other agricultural practices, thus leading to a low supply of goods since they are not available in plenty. The country’s government solves these challenges by incorporating various policies to solve the issues experienced in the industry, thus boosting its production.
Among the various agricultural companies in the USA, I would like to talk about John Deere’s corporation. John Deere is among the prominent agricultural company in the US since it has operated for the last 180 years in supplying farm tools and all the agricultural requirements in the country, which entails: harvesters, spraying tools, and other agricultural machinery. The company’s success is because it predominantly invests in advanced farm machinery and products, which enables it to stay a step further than its competitors. These advancements in various tools and machinery are beneficial in farming practices since it helps the farmer to easily carry on their tasks effectively and efficiently, thus improving the yield of the crops and other agricultural products due to the use of new and advanced farming practices. Also, the company’s innovative character enables it to link with outside countries, thus enhancing the exportation of goods thus promoting the country’s foreign exchange.
Also, numerous disruption drivers affect the farming sector, and John Deere is cooperating to utilize these drivers to nurture interruptions in the industry. These disruption drivers entail Technology, Market Dynamics, Regulations, and emerging trends. Technology developments serve as a critical driver of disruption in the farming sector. John Deere has made significant expenditures on development and data study to create emerging innovations that can assist farmers in productivity improvement, reducing prices, and remarkable effects. Sustainable agricultural innovations, for instance, use GPS, detectors, and database management to improve crop production while reducing inputs, including pesticides and herbicides. Apart from increasing economic output, these innovations may lower expenses while enhancing sustainable development, thus helping the framers better comprehend the various necessities of their crop varieties and modify their techniques using information machine learning and statistical analysis. This can result in lower chemicals like fertilizers and herbicides, lowering expenses while decreasing environmental effects. Additionally, shifts in customer tastes are among the most prominent market complexities since the consumer’s happiness has healthy, ecologically friendly foodstuffs, which makes them shift more environmentally friendly agricultural methods from one producer to another, looking for their tastes and embracing various agricultural innovations that decrease their operational and financial environmental effects.
Another market dynamic experienced by the Agricultural industries is a rise in the number of competitors, including the brokers and the new producers who are affecting the agricultural sector due to the introduction of various technologies. These newcomers are introducing cutting-edge agricultural methods and innovations, such as crop monitoring, advanced analytics, and blockchain, that are reshaping the sector. To solve this challenge of market dynamics, John Deere’s company has been operating to acclimate its goods to consumer realities and invested in self-driving farm equipment, which is presumed to change agricultural production fundamentally. For instance, the business has produced electric tractors that decrease carbon emissions while improving energy usage( Boroujeni & Maleki, 2019).In the US, the agricultural sector is regulated by various laws to be followed, which are put in place by the country’s government. Therefore, the initial step of land preparation and the type of soil used for planting various plants is under the regulation enacted by the farmers to ensure that there is environmental pollution and that people consume safely.
John Deere company has not just relaxed; instead, the workers and the corporation managers are working hard towards nurturing disruption in the agriculture sector by using a wide range of procedures, mechanisms, and techniques. Therefore, among the strategies, techniques, and procedures, some entail Research and Development, Partnerships and Collaborations, Product Modification, Data Analytics, and Sustainability, among others.
Research and Development techniques are considered the most effective among the strategies, techniques, and procedures the John Deere company uses to substitute disturbance in the agricultural industry. To achieve this, John Deere’s corporation invests a great deal of money in research to create fresh innovations that can assist farmers in increasing agricultural output, lowering prices, and endorsing sustainability. The corporation team is therefore dedicated and committed to establishing novel goods and upgrading the current ones. By doing that, John Deere’s corporation hopes to develop cutting-edge innovation to boost agricultural practices, streamline operations, and recognize agriculture sector difficulties. This strategy could stir up trouble and adjust the business by implementing new farming methods and improving productivity.
Additionally, John Deere uses partnership and collaboration to foster disruption in the Agricultural sector (Scott & Buchanan,2022). One of the remarkable collaborations created by John Deere was with Illinois State University. The corporation has been collaborating with college scientists to create self-driving farming equipment with the potential to transform producers’ functions. Automation technology can operate continuously, lowering workforce expenses while improving productivity. These devices can also function in poor weather, including intense rainfall or excessive temperatures, which would be highly hazardous to human producers. By cooperating with Illinois State University, John Deere is interested in creating sophisticated independent industrial equipment that can be smoothly incorporated into current agricultural production activities, rendering them more effective and fruitful. By partnership with colleges for further research, John Deere’s corporation will be able to foster the disruption in the Agricultural sector.
In addition, another strategy to foster disruption in the agricultural sector is product diversification. Product diversification is the procedure for including fresh goods or services in an existing corporate service and is referred to as a diversification strategy (Waha et al., 2018). John Deere’s corporation has broadened its product line, anticipating shifting consumer demands. Electric tractors are one of the ways the organization has embraced. Because electric tractors emit fewer carbon emissions and are considered more environmentally friendly than their traditional ones, this technology seeks to satisfy the demand for environmentally conscious agricultural production. John Deere is strategizing itself as a corporation committed to sustainable development by implementing advanced farm machinery. Additionally, the organization has expanded by establishing self-driving farming equipment. This innovation is intended to improve productivity by decreasing the requirement for human workers in specific jobs. An automated combine tractor, for instance, can assist farmers during their harvesting without requiring human labor. This advancement can allow farmers to focus on saving time and money while boosting productivity.
Also, another strategy to foster disruption in the agricultural sector is Data analytics (Delgado et al., 2019). This is the procedure for gathering, evaluating, and translating massive volumes of information, which entails employing mathematical and statistical methodologies to discover interrelations and connections in statistical information to find perspectives, trends, and developments. John Deere has been employing data analytics to enhance its services and goods. Improved agricultural techniques use predictive analytics to provide food producers with reliable details on agricultural output, soil quality, and climate patterns. John Deere can produce customized layouts of farmlands that showcase infinite permutations in soil characteristics, humidity levels, and certain other significant aspects by gathering information from different places, such as detectors on farm machinery, weather forecasting, and aerial photographs. This data may be utilized to maximize the application of input variables like chemical pesticides and fertilizer and modify these management techniques like sowing dates and irrigated agriculture timetables. Producers can make more educated choices concerning their operational processes with this knowledge and specificity, resulting in higher efficiency, reduced prices, and enhanced ecological sustainability.
Lastly, another strategy to foster disruption in the agricultural sector is sustainability (Söderholm, 2020). This is the capacity to preserve an equilibrium among financial, cultural, and environmental variables for all current and future generations. It has developed into a progressively significant problem over the past decades, as worries regarding global warming and the loss of natural resources have grown more intense. As a result, many organizations, including John Deere, are trying to minimize their ecological effects and enhance sustainable development. John Deere is a corporation that focuses on producing farmland machines and tools. The business has an extensive track record of sustainable practices and is currently establishing goods and services intended to decrease agriculture’s environmental effects by developing battery-powered machines. John Deere is also enhancing sustainable development by promoting the invention of self-driving farm equipment. Independent equipment is intended to function without human interference, reducing the necessity of employment duties and streamlining operations. This could reduce the necessity for fossil energy and the release of greenhouse gases. Furthermore, John Deere offers multiple services to increase the conservation of these commodities. Improved agricultural remedies, for instance, use data to maximize the application of fertilizer application, herbicides, and other materials, which can largely contribute and assist in reducing waste and increasing performance, which benefits both the surroundings and farmers’ bottom lines.
The disruptive innovation theory can explain the disruptive path. The disruptive innovation theory has already been dubbed the most central concept of the business idea in the twenty-first era. This model helps clarify the spectacle where new competitors in an industry control to thrust out establishment candidates by attacking overlooked or underprivileged clients in operating industry sectors (Belanche et al., 2020). Because of technological developments, advertising strategies, compliance standards, and emerging issues, the agricultural sector has experienced a significant conversion. The United States is a world leader in agriculture, contributing significantly to national growth. Due to significant savings in farming plans, ground-breaking agricultural systems have also significantly promoted the sector’s expansion and growth. Furthermore, the agricultural industry is being disrupted by technological advances, industry trends, regulatory requirements, and recent developments. John Deere’s corporation has collaborated to use these destabilization drivers to foster industry disruptions. The business has made substantial investments in research and information analysis to generate starting to emerge inventions that can assist farmers in boosting efficiency, lowering prices, and achieving remarkable results. The company has developed battery-powered farm machinery that minimizes greenhouse gas emissions while improving energy efficiency and self-driving farm machinery that is expected to alter agricultural output fundamentally.
References
Belanche, D., Casaló, L. V., Flavián, C., & Schepers, J. (2020). Service robot implementation: a theoretical framework and research agenda. The Service Industries Journal, 40(3-4), 203-225. https://www.tandfonline.com/doi/abs/10.1080/02642069.2019.1672666
Boroujeni, F. M., & Maleki, A. (2019). Fractal analysis of noise signals of Sampo and John Deere combine harvesters in operational conditions. Archives of Acoustics, 44. https://yadda.icm.edu.pl/baztech/element/bwmeta1.element.baztech-f881f10d-0b2f-4a96-af94-8e8459968934
Delgado, J. A., Short Jr, N. M., Roberts, D. P., & Vandenberg, B. (2019). Big data analysis for sustainable agriculture on a geospatial cloud framework. Frontiers in Sustainable Food Systems, 3, 54. https://www.frontiersin.org/articles/10.3389/fsufs.2019.00054/full
Scott, R., & Buchanan, W. W. (2022, March). Industry perspectives, internships, and collaborations. In 2006 GSW. https://peer.asee.org/38961.pdf
Söderholm, P. (2020). The green economy transition: the challenges of technological change for sustainability. Sustainable Earth, 3(1), 1-11. https://sustainableearth.biomedcentral.com/articles/10.1186/s42055-020-00029-y
Waha, K., Van Wijk, M. T., Fritz, S., See, L., Thornton, P. K., Wichern, J., & Herrero, M. (2018). Agricultural diversification as an important strategy for achieving food security in Africa. Global change biology, 24(8), 3390-3400. https://onlinelibrary.wiley.com/doi/abs/10.1111/gcb.14158
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