Netflix vs Emirates
Introduction Acts, processes, and performances that share the properties of invisibility, inseparability, heterogeneity, and usefulness with goods are characterized as services (Zeithaml, Bitner and Gremler, 2012). According to Lovelock and Wirtz (2010), “high contact” services are those that are created and consumed during the service encounter, whereas “low contact” services have a low amount of ... Read More
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