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History of Experiential Marketing

Experiential marketing commonly referred to as “engagement marketing” or “event marketing,” is the practice of providing customers with immersive, interactive experiences (Gruen, 2018). Other than only promoting goods or services via conventional channels like advertising, this strategy seeks to establish enduring and meaningful ties between customers and businesses (Kumar, 2019). Although experiential marketing has been ... Read More
Pages: 13       Words: 3452

Change Proposal for the New Technology

Particularly in the area of healthcare, technology is transforming the world in many different ways. The various positive ways technology has altered how we identify and treat patients are numerous. Better patient care is given, and our patient’s safety is also increased. Healthcare in America states that technology has resulted in a significant and welcome ... Read More
Pages: 5       Words: 1251

Challenges Facing the Hotel Industry

The hospitality industry includes the hotel business, which is not only one of the most rapidly expanding industries in the world but also an essential and fundamental component of the hospitality sector. Even during an economic contraction, the hotel business has not demonstrated much of a tendency to slow down over the past several decades. ... Read More
Pages: 7       Words: 1683

Catholic Identity Paper

At the beginning of this article, the author describes that his purpose is not to define holiness but to explain its meaning practically based on our day-to-day lives through how we cope with challenges and opportunities. His primary focus is to provide hope for those faced with difficulties and assure that we can still live ... Read More
Pages: 5       Words: 1186

Case Study on Price Elasticity

Introduction Price elasticity is the percentage difference in the quantity of demand in correspondence to price changes. In economics, the prices of commodities directly impact the market. In layperson economics, the lower the commodity price, the higher the demand (Gabaix and Koijen, 2021). In price elasticity, producers seek to maintain the need for goods even ... Read More
Pages: 7       Words: 1800

Capstone On: Spanish Immigrants Without Health Insurance

Introduction The purpose of this project is to conduct a comprehensive synthesis to gain a better understanding of the challenges faced by Spanish immigrants in accessing health care. It will review the most current issues regarding the challenges faced by Spanish immigrants when it comes to accessing health care. It includes an examination of the ... Read More
Pages: 4       Words: 944

Capital Punishment in Modern Society

Capital punishment has been controversial for centuries, even before it was commonplace. It isn’t as simple as saying that capital punishment is good or bad. Both sides have convincing arguments. It is one of the most divisive issues in America today. Some feel it is necessary to keep the public safe from violent offenders, while ... Read More
Pages: 9       Words: 2349

Capital Healthcare Strategic Marketing Plan

Executive Summary A marketing plan is a comprehensive company strategy created specifically with measurable goals and deadlines. You need a solid system for the marketing strategy to be implemented successfully. The track record and experience of a firm, as well as details on prior advancements and ongoing operations, may all be included in market research ... Read More
Pages: 20       Words: 5293

Can Businesses Succeed in a World of Corruption?

Summary According to Henning (2016), every global business should be alert to avoid going against the Foreign Corrupt Practices Act (FCPA), which is against bribing officials in foreign countries to acquire favor or maintain businesses. Currently, 84 companies are under the Justice Department and the Securities and Exchange Commission (SEC)’s investigation, including Walmart, Petrobras, and ... Read More
Pages: 3       Words: 772

Business education requirements and qualifications

Introduction Globally there are quite a number of career choices and occupations to choose from and develop one’s skills in a particular field. The outstanding career choice in this situation is teaching (education), precisely that of the business teacher. In my case, there has always been a pulling force towards education. Empowering students with knowledge ... Read More
Pages: 4       Words: 973

Business Consulting Case Study

Introduction The client is a Fairfield School of Management (FSB) human resources (HR) officer. Fairfield School of Business is a community-based educational institution located in the centre of Croydon. FBS is an independent, private institution of higher learning that takes pride in offering students a genuinely multicultural and variegated education. In response to a growing ... Read More
Pages: 8       Words: 1937

Business Case Lakewood IT Case

Introduction The Lakewood information technology company has every intention of taking part in the process of transforming the section of its business that is devoted to providing IT services into a product that can be sold in multiple buildings or a variety of geographic areas within the same site. The management’s key worry is deciding ... Read More
Pages: 5       Words: 1323

Business Application of MIS

Introduction As the CEO of Capitol Logistics, you are no stranger to the constantly evolving business world and the importance of staying ahead of emerging trends. One trend that offers a particularly significant opportunity for your organization is using business intelligence and management information systems (MIS) to improve decision-making and drive business growth (Trieu, 2017). ... Read More
Pages: 7       Words: 1662

Business Anthropology: Business Plan Paper

Starting a business becomes challenging for potential owners. A business requires much attention, from planning to implementation. Poor business planning may lead to poor business operation and management, which eventually might cause the decline or collapse of the newly started business (George et al., 2019). Therefore, to start and run a successful business, the owner ... Read More
Pages: 6       Words: 1558
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