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Online Marketing Essays

Online Marketing Strategies

Introduction Online marketing, also known as internet marketing, involves using interactive, intelligent, and virtual components to promote and advance business ventures and commodities on the internet. Organizations have increasingly incorporated technology in their marketing strategies to make strategic changes to client-focused marketing, integrative innovative marketing activities, and utilize digital marketing to achieve the primary marketing ... Read More
Pages: 7       Words: 1878

Impact of Online Marketing on Brand Equity in Luxury Fashion

Abstract Luxury brands are increasingly embracing online marketing despite earlier doubts that search form of marketing would negatively impact their brand image as it would remove their essence of uniqueness and rarity. Many pieces of evidence are available on how online marketing influences the brand equity of luxury brands. This study explores the influence of ... Read More
Pages: 32       Words: 8577
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Research Paper on Online Marketing

Abstract Marketing environment is constantly shifting and evolving, and the tools used in the decision-making process are changing along with it. Because of the rise in internet users and applications over the last three decades, businesses have begun to shift their attention away from offline marketing and toward online marketing in order to reach out to ... Read More
Pages: 10       Words: 2562
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