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Luxury Industry Essays

Gucci’s Marketing and Branding

Part 1: Gucci’s Online Presence and Digital Fashion Marketing Activity Gucci continues to be the leading luxury online brand thanks to the efforts the company’s digital marketing team has put in to ensure it stays ahead of its competition. Its success has been attributed to its constant drive to innovate and experiment online, leveraging digital ... Read More
Pages: 19       Words: 4976

Report of LVMH Strategic Management Process

Louis Vuitton Moet Hennessy (LVMH) is one of the most prestigious companies in Europe. It prides itself in producing and manufacturing luxury goods such as watches, leather goods, fashion, perfume and cosmetics, wines and spirits, and other luxurious selective retailing. Louis Vuitton was founded in 1854 in France by Louis Vuitton; however, in 1987, the ... Read More
Pages: 9       Words: 2329
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Brand and Strategy

Executive Summary This report has critically evaluated the Celine brand and company by surveying 20 people and interviewing 15-20 individuals to gather their views on the brand. The report also considered the approach the brand owners took, the brand’s positioning compared to its competitors, brand authenticity, brand architecture, secondary brand associations, and brand community. Using ... Read More
Pages: 8       Words: 2195

Impact of Online Marketing on Brand Equity in Luxury Fashion

Abstract Luxury brands are increasingly embracing online marketing despite earlier doubts that search form of marketing would negatively impact their brand image as it would remove their essence of uniqueness and rarity. Many pieces of evidence are available on how online marketing influences the brand equity of luxury brands. This study explores the influence of ... Read More
Pages: 32       Words: 8577

Effects of the Use of Endangered Species in Luxury Companies

Introduction Luxury companies continuously use products obtained from endangered species, especially fashion-based entities. Reports indicate that the fashion brands Chanel, Coach, and Gucci received a blow from the government after confiscating thousands of imported leather products between 2003 and 2013 (Nuwer, 2020). Most business corporates are taking up the behaviour that causes many adversities to ... Read More
Pages: 3       Words: 680

Applications of Technology in Luxury

Globally, the arrival of technologies signified fresh dawn in various contexts. Undoubtedly, since technological improvements are now a part of daily life, different transformations have become apparent. Nonetheless, and this is a good thing, it keeps evolving for the benefit of people everywhere. In some ways, technology has improved life by striking a delicate balance ... Read More
Pages: 7       Words: 1846

Impacts of the Luxury Industry on Young People

Section 1.0: INTRODUCTION Advertising plays a critical role when it comes to matters of dispatch of information to the general public and the economy at large. Annually, hundreds of people are recipients of information that has spread due to global advertisement. Hundreds of billions of dollars have also been used to make sure that consumers ... Read More
Pages: 8       Words: 2011
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