The Impact of Culture on Global Marketing
Introduction The current globalization and internationalization trends have created new markets for multinational corporations (MNCs) such as Kentucky Fried Chicken (KFC), an American-based fast-food founded in 1952 as a franchise. Nonetheless, market liberalization policies and the free trade flow have seen the franchise expand to the global market beyond the Western nations. The brand is ... Read More
Pages: 5 Words: 1224