Introduction
The wedding industry is indeed an event planning company that arranges weddings as well as other events to the delight of its customers. Wedding festivities in the U.s indicate that perhaps the firm includes businesses primarily involved in offering services to individuals. The sector can support all customers in planning as well as organizing their functions forward from the end date. In addition, the company manages all flower as well as occasion designing in-house (Daniels, M., & Wosicki, C. 2020). So over decades, it has maintained a boutique company, specializing in high-end events such as weddings whilst delivering excellent customer service. A wedding is a joyous occasion that whenever a couple plans a celebration to celebrate their romance narrative with their family, colleagues, as well as colleagues in a wedding banquet venue of the couple’s choice (Daniels, M., & Wosicki, C. 2020). The wedding ceremony is one of the most important and memorable days in a wedding couple’s life. Many individuals desire their marriage to be as beautiful as possible and as near to their dreams as feasible. There are many things to consider while planning a wedding and choosing the best banquet venue again for the perfect couple (Indika, M. A., & Gunasekara, N 2021). He remarked that perhaps the soon-to-be couples must make several plans for planning a wedding. For example, picking the ideal date again for a wedding, purchasing their wedding dress, sending out invites to visitors, organizing gifts and souvenirs, and finding the most fantastic venue that suits your dream wedding are all things that they must do consider. In making their final decision, wedding partners must examine several aspects, along with the cost, the size of something like the events, the assertiveness of the event planner, the quality of food as well as beverage, venue amenities, foodservice prices, as well as the preferences of the parties. Planning a wedding is in high demand today, and so many spouses possess excellent standards when it comes to organizing their wedding. Marriage couples often rarely adhere to the traditional wedding protocol, preferring to make their wedding ceremony as personalized as possible. Using the skills of a wedding planner or even a concert venue to ensure the project’s success is a new trend. As a result, the purpose of this study is to do additional research into the factors that influence a married couple’s decision while choosing a marriage banquet venue.
Literature review
Budget
According to (Daniels, M., & Wosicki, C. 2020), the budget is the overall cost for clients to buy a wedding banquet reception, which comprises the food price, drink rate, as well as equipment and supplies. Spouses must choose a wedding location, and these characteristics have been linked excellently and dominantly with venue decisions. Many spouses have been prepared to spend a considerable amount of money on their weddings in recent years to make a memorable celebration. The amount spent on a ceremony will be determined by the wedding specifications provided by event planners and venue management recommendations (Fotiadis, 2018). Nevertheless, there seems to be an option, that is an overseas wedding, which is popular among spouses who do not want to spend more money on their ceremony day. For many, a two-in-one idea abroad weddings is the best option (Indika, M. A., & Gunasekara, N 2021). If the couple pays in this manner, they will be spending roughly the same amount for their marriage as they did for their vacations. A budget is indeed a form that shows a couple’s socioeconomic status. Weddings are a ceremony of stated pledges for couples, and it is a chance for them to demonstrate their devotion or love both for their relatives and friends (Lee, H., Kim, M. S., & Park, Y. 2012). As a result, the spouses will select a place where they will feel safe, where they’ll be able to fulfil their wishes, and where the marriage spouses will share a historical commonality to demonstrate their love. This indicates that perhaps the couple’s choice of location reflects their social standing. The bigger the wedding expenditure, the greater the social position of the couples. The rising wedding expenditures are a severe issue among low-income spouses. Some federal agencies will assist low-income spouses with their wedding expenses, including a wedding festival run by the government to help spouses who really can afford to pay for their weddings in Israel. As per (Daniels, M., & Wosicki, C. 2020), this celebration contains a few thousand low-income spouses. A study recognized that fair prices would increase consumer happiness and corporate revenues, including venue rental charges, foodservice expenses, package prices, and equipment lease prices. To fulfil the spouses’ satisfaction as well as boost the competitive industry, event planners must continue their ability in the price attribute (Lee, H., Kim, M. S., & Park, Y. 2012). The location management may also provide special packages for low-income spouses.
Venue Facilities
The amenities of a decent as well as appropriate wedding venue should be examined. Venue dimensions, audio and visual apparatus, special lighting, mood as well as ambience, bridal chamber amenities, bridal limousine amenities, and some are all included in the amenities. Claimed that venue is already in competing directly with some other private enterprises as a performance as well as a hospitality venue and that because to other, commercial demand just on the facility, it may lack flexibility and adaptability (Fotiadis, 2018). There is indeed a venue, a location where structures and amenities are presented to put a wedding ceremony. These websites promote themselves as wedding planners. Their everyday business operations include organizing, planning, or hosting wedding ceremonies and associated infrastructure and equipment, to a great extent. According to study research by (Daniels, M., & Wosicki, C. 2020), it is necessary to estimate the number of individuals anticipated just at a function to recognize which amenities are required (Fotiadis, 2018). Again for weddings couples, the event planner must ensure that all amenities are convenient, secure, and well-functioning. Among the most significant considerations is facility maintenance as well as security, as it contributes to the development picture of the wedding celebration (Lee, H., Kim, M. S., & Park, Y. 2012). For couples, hotels offer a variety of benefits, including the ability to accommodate hundreds of people at once, value-added service, and other benefits such as food, equipment rental, and the Av facilities. They further noted that every one of these services might be paid on a single payment for one with a hospitality venue.
Following the wedding, the hospitality venue might provide extra things for the visitors. This is due to the hotel’s abundance of entertainment options, including a restaurant, a swimming pool, pubs, or gyms. According to the studies (Indika, M. A., & Gunasekara, N. 2021), several wedding spouses will perform their marriage ceremony in the exact location as the wedding dinner because of the limousine services. This case demonstrates that now the venue’s amenities were regarded as among the most crucial aspects of the wedding celebration. Furthermore, one of the essential considerations in deciding on a location is building hygiene and general maintenance (Indika, M. A., & Gunasekara, N 2021). It’s because a venue’s available amenities are amongst the most critical components in determining a venue’s overall impression. As the scenario demonstrates, among the essential elements that will affect the decisions of wedding spouses in picking the location is the facilities available either by venue.
Food Quality
Food quality refers to the value of meals that customers consider appropriate. This includes extrinsic factors such as food appearance, flavour, as well as texture (Fotiadis, 2018). Furthermore, the study (Lee, H., Kim, M. S., & Park, Y. 2012) stated that cleanliness combined with carvings with artefacts offer an implicit and unambiguous indication to the customers. According to the study, the most commonly quoted alternative factors for choosing a venue, regardless of the event, are the type of food or quality (Fotiadis, 2018). Both religion and culture influence weddings, so they vary significantly between ethnic communities, nations, or social stratification. Not only for the host bridal party but also for the visitors, those unique dishes are given at the wedding reflected the significance. If quality assurance is closely monitored, the goods provided will match or surpass the consumers’ standards. It instils in them a positive attitude toward the cause. As a result, food waste is reduced. Controlling food waste and preserving food at weddings can help people get out of poverty. The dishes provided will be superior if focused on component quality assurance. When making meals, use criteria to ensure that the freshest foods are used. Considerations such as the date of distribution as well as the appearance, smell, or feeling of the components. The quality method guarantees the most efficient use of current supplies, reducing waste and deficiency of any type.
Furthermore, it ensures the creation of high-quality goods, which is incredibly beneficial in attracting more clients and increasing sales. Earlier studies highlighted the selection qualities of wedding location from the perspective of the wedding couple, according to (Daniels, M., & Wosicki, C. 2020) a research work by. The article on wedding venue choosing referred to as the quality of the food was discussed in this research. It helps improve the visitors’ pleasure by having a regular rate in the dishes delivered (Fotiadis, 2018). Several wedding venue providers offered all-inclusive wedding packages that included cuisine and usage of the wedding reception. Remarked that this allows the future wedding pair to concentrate on a single central area while arranging their wedding.
Additionally, leveraging the venue’s additional services, like catering, may improve the likelihood of a better cost bargain (Daniels, M., & Wosicki, C. 2020). However, the quality of the dish is worth the price. According to the studies, food quality is the most crucial consideration for average wedding couples when choosing a venue. Food quality is a vital attribute frequently highlighted in the hotel literature. As a result, ensuring food quality is another essential component influencing customer motivation (Finnell, 2018). According to D van der Baan (2019), eating or drinking is imperative whether individuals dine in luxury or enjoy a snack. Thus they may as well have been made joyful. As a result, D van der Baan (2019) recommends that the potential wedding couple check the catering business before the wedding day by tasting the food or seeing them prepare for a similar occasion.
Event Size
The number of individuals scheduled to attend the wedding reception is referred to as the event size (Fotiadis, 2018). That is among the most important factors to consider when deciding whether a bigger or smaller location is preferable to a bride and groom. Even though all guests should be sitting and consuming their dinners at specified tables, several spouses may opt for a dance floor, as well as the couple getting married must also wander all-around the venue as they want to. As per D van der Baan’s research (Baan, 2019), each visitor should have 8 square feet to accommodate them adequately. The size of the location, either large or small, is always considering the number of guests planning to attend the marriage ceremony. According to Hannes Loubser, the median number of guests for weddings in the United States is 136. Apart from that, he reported that the average number of attendees in South Africa is between 80 and 100. (Finnell, 2018).
In the Asian culture, marriages typically attract many visitors who assemble to commemorate and observe the couple’s devotion. We frequently see Asian weddings where the entire restaurant or a dance hall is booked to accommodate more attendees. However, the critical aspect influencing the celebration size or location decision will be whether the wedding partners want to invite many relatives and friends to rejoice and watch their wedding or even invite inner relatives and several personal friends. As per research by (Finnell, 2018), married couples should usually choose a site which they would feel stable and happy to satisfy their expectations, and in which they would find resemblance in their very own ethnic background (Lee, H., Kim, M. S., & Park, Y. 2012). Finally, the number of guests that the bridal couple wishes to invite will influence their ultimate decision on a bridal banquet site. Focused on the variables that affect spouses’ decision of bridal banquet venue, the following hypotheses have been developed: One of the criteria determining the venue selection for a wedding banquet is the budget. Wedding lovers will select a wedding site based on particular requirements; they want the marriage to be as similar to their ideal as possible. The more well-equipped and comprehensive the amenities, the more likely the site will be chosen (Fotiadis, 2018). The bridal venue’s meal impacted potential bridal couples’ decisions directly. When it comes to weddings, the magnitude of the celebration is a personal decision for each team. The number of attendees requested will also directly affect the bridal banquet location selection.
Conclusion
With the wedding industry’s rapid and continuing development, the decision-making process or options of wedding dinner locations are far more different than in the past. Because bridal salons are among the primary sources of revenue in the wedding business, and most essential component which wedding spouses take into consideration when choosing their wedding, it’s indeed necessary to gain a deeper understanding of the factors that influence wedding spouses’ decisions (Indika, M. A., & Gunasekara, N 2021). According to current research by D van der Baan (2019), there is very little research presented in the literature, and it’s much more likely to be resolved in trade publications and the bridal tourist industry in the future. As a result, more research is needed to help wedding venue administrators, and marketers comprehensively analyze the market sector and the factors that wedding spouses evaluate when selecting their wedding venues (Fotiadis, 2018). Because the literature wasn’t restricted to just about any regional limits, it will receive a diverse range of responses. Additionally, because consumption patterns among potential wedding couples and practices in the event industry are expanding and changing rapidly, there is a need to study the recent trends of wedding marriages in the community.
References
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