An Independent Brand Audit and Leverage Proposal for Subway Fast Food Chain
1.1 Introduction According to Keller, brand auditing is an in-depth analysis of a brand to assess its equity and consumer perception that informs strategic choices (Joe et al., 2020, p. 145). On the other hand, in Subway’s case, a fast-food chain leader, its brand audit echoes how a changing market is constantly driving its evolution, ... Read More
Pages: 12 Words: 3090