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Subway Brand Audit and Leverage Proposal

1.0 Introduction According to Modi, Subway was founded by Fred DeLuca in 1965 with the help of Dr. Peter Buck, and it has grown into a global franchise with more than 40,000 locations in more than 100 countries. While DeLuca died in 2015, Subway is still turning heads and has gained the status of a ... Read More
Pages: 13       Words: 3351

An Independent Brand Audit and Leverage Proposal for Subway Fast Food Chain

1.1 Introduction According to Keller, brand auditing is an in-depth analysis of a brand to assess its equity and consumer perception that informs strategic choices (Joe et al., 2020, p. 145). On the other hand, in Subway’s case, a fast-food chain leader, its brand audit echoes how a changing market is constantly driving its evolution, ... Read More
Pages: 12       Words: 3090
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