Case Analysis: “Using Importance-Performance Analysis To Develop Health Care Marketing Strategies.”
Introduction Providing high-quality healthcare services that satisfy patients’ various needs and expectations is a convoluted process that necessitates continuous improvement. Healthcare providers need help pinpointing areas for improvement in their services, mainly when there exist differences in perceptions between providers and patients regarding the importance and performance of healthcare services. To overcome this issue, healthcare ... Read More
Pages: 10 Words: 2604