Critical Evaluation of International Marketing Strategies of Brands Muji and Uniqlo in India and the US
1.0 Introduction This essay entails evaluating the marketing strategies of MUJI and UNIQLO within emerging and developing countries. In this case, the UK was adopted as a representative of a developed country, while India represented the developing country. Founded in 1980, MUJI originated from the rationalisation of simple, good-quality and low-cost products in Japan (Toda, ... Read More
Pages: 17 Words: 4568