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International Marketing Essays

The Role of Culture and National Identity in International Marketing

Introduction The article selected for this reflective essay is “The Role of Culture and National Identity in International Marketing: A Synthesis with Reference “A Review and Future Research Directions” by Yipeng Liu and Isabelle Scheduling from their 2021 Journal of International Marketing. The article elaborates on the central role of cultural and national identities as ... Read More
Pages: 5       Words: 1251

Importance of Effective Marketing in the International Context

Introduction Marketing plays a crucial part in the success of businesses working in a worldwide setting. It empowers companies to get it and react to clients’ different needs and inclinations from diverse nations and societies. This report investigates the scope and critical concepts of worldwide displaying and highlights its noteworthy contribution to trade procedures within ... Read More
Pages: 9       Words: 2390
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Wheel of International Marketing

Introduction This marketing report references Bunnings Warehouse to describe the marketing approaches and environmental impacts of global marketing. It will apply the two inner layers (HUB and SPOKES) of the Wheel of International Marketing Framework to assess how Bunnings Warehouse leverages its internal environment (HUB) to explore attractive expansion opportunities in the external environment (SPOKES). ... Read More
Pages: 11       Words: 3008

HR Selection: Deciding on Whom To Hire?

Saya K. is the ideal Vice President of Global Marketing candidate, surpassing all other contenders. Her exceptional qualifications include a distinguished academic background, holding a Doctorate in Business Administration (DBA) from the esteemed Harvard Business School. Notably, Saya has made substantial contributions to international marketing, boasting an impressive record of extensive publications. Moreover, her practical ... Read More
Pages: 6       Words: 1597

Introducing Herbal Remedies From South Africa Into the Korean Market

Introduction Herbal Remedies is a South African product developed to address various health issues using natural herbs. With the emergence of new markets, consumers and products, it is easy for Herbal Remedies to reach a wide range of consumers by strategically positioning itself in the global market, more so in Korea (Chen, 2016). This analysis ... Read More
Pages: 6       Words: 1404

International Product Launch

Considerations used for implementation and compliance A few essential issues must be addressed when a company expands into overseas markets to guarantee a successful product launch. The following statement has those elements. Researching the perfect consumer is the first step. This requires being acquainted with the country’s history, customs, and legal system or nations where ... Read More
Pages: 6       Words: 1593

The Role of the Internet, Mobile Phones, Ethics, and Social Responsibility in International

Role of Internet and Cell phones in International Marketing; The Internet and mobile phones have completely altered how companies communicate with their clients and potential clients worldwide. Because of advancements in technology in the 21st Century, it is now much more straightforward than ever before for businesses to communicate with consumers and prospects worldwide (Kotabe ... Read More
Pages: 7       Words: 1899

Borderless Media: Rethinking International Marketing

International marketing and influence of social media Over the last few decades, social media have received massive usage for various reasons, and enormous use has been domestic and international marketing. In other words, social media have affected marketing in the same way marketers have shifted from traditional retailing to online retailing because of the accessibility, ... Read More
Pages: 3       Words: 618
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