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International Market Essays

The Global Strategies and Challenges of Ikea in the International Market

Question 5: Section I: Global Strategies of IKEA IKEA’s global strategy is centered around cost-cutting and sustainability. Specifically, the company is known for offering affordable, stylish, and durable products (HBS, n.d.). To achieve this goal, IKEA ensures that it has production sites in the countries it operates (Alenezi et al., 2019). Having a production site ... Read More
Pages: 3       Words: 779

The Hotel Grande Bretagne’s Current Position in the International Market

Introduction Hotel Grande Bretagne is a monument of style and luxury within the international hospitality industry. The laudable feature of the Hotel is that it renders exceptional client care, together with the characteristics of a perfectly comfortable room in its place in the Athens city center, Greece. The Hotel has obtained a unique status in ... Read More
Pages: 13       Words: 3320
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Development of Products and Services for the International Market

Apple Inc, incorporated in 1977 and now exceeding $2 trillion in market valuation, stands today as the world’s most profitable technology company thanks to ubiquitous innovations spanning the Mac personal computer revolution in the 1980s, industry-altering iPod portable media players in 2001, globe-captivating iPhone smartphones starting in 2007 and category-defining media tablets like the iPad ... Read More
Pages: 10       Words: 2556

International Market, Entry Plan, and Strategy for Luscombe Drinks Company

Introduction Luscombe drinks is a private limited company that makes organic soft drinks, juices, and mixers. The drinks are handcrafted in a firm in Devon in small batches. They are usually made from the finest raw organic and wild ingredients and spring water from Dartmoor. It started trading on 30th November 1987, with its headquarters ... Read More
Pages: 16       Words: 4383
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