British Airways: Using Information Systems to Better Serve the Customer
Current Status British Airways (BA) was among the top European carriers in terms of profitability in the early nineties. Nevertheless, the airline segment was gradually becoming exceedingly competitive, with emerging global alliances of large-sized airlines and their intention to develop a single-sided international market(Sasser & Klein, 1994). BA had been making significant moves to get ... Read More
Pages: 3 Words: 723