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Influencers Essays

Influencers and Social Media

Introduction “Influencers,” people with large followings on social media platforms like Facebook, Twitter, Instagram, and YouTube, have emerged in recent years. These influencers can impact attitudes, shape preferences, and even impact purchasing decisions among their followers. Influencer marketing has become crucial to brand promotion and customer interaction methods. This literature review explores social media influencers’ ... Read More
Pages: 11       Words: 2857

Past Marketing Efforts

Nike’s marketing strategy has enabled the brand to differentiate from competitors such as Adidas and Puma and maintain its status as the dominant market. For years of significant success, Nike has employed a marketing communications mix approach that utilizes different channels to communicate with consumers. This mixed communications strategy has enabled the company to market ... Read More
Pages: 4       Words: 851
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Research on Social Media Influencer’s Impact on Brands

Introduction Social media influencers refer to people who have a remarkable ability to control their followers’ opinions, behaviors, and decisions based on what they say (Evans et al., 2021). Therefore they contain many social media followers on their social accounts. Therefore, social media influencers’ role is to create content regarding specific niches, industries, or interests. ... Read More
Pages: 4       Words: 898
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