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New Product and IMC

Big Rock Brewery is based in Canada and produces high-quality craft beer. This beer is made from natural ingredients using traditional or indigenous brewing techniques. This essay presents a new product idea that Big Rock Brewery can consider to expand its product line and have a competitive edge in the beer market. Section 1 Big ... Read More
Pages: 9       Words: 2399

Integrated Marketing Communications (IMC)

Introduction Integrated marketing communication (IMC) is considered the hottest global concept in the marketing field and one of the significant communication advancements of the past and present decades (Madhavaram et al., 2016). It has swept the global business marketing sector, becoming both a norm and a necessity for firms to win the race in attracting ... Read More
Pages: 13       Words: 3322
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Marketing an Innovative Product

Introduction The selected product is the Body Comp body scan system by Withings Company. The product is unique and featured among one of the most innovative products of 2022 (Tommorow’s World Today, 2022). Additionally, the product shifts away from telecommunication and other home appliances, dominating the innovative list for a significant period. The body scan ... Read More
Pages: 6       Words: 1502

Cost-Benefit Analysis of Immaculate Medical Center

Abstract This paper is on Cost Benefit Analysis (CBA) of Immaculate Medical Center (IMC). To plan for changes, IMC is using the cost-benefit analysis. The purpose of the CBA is to predict whether planned changes in the operations at the Hospital are cost-effective. If the cost outweighs the benefits, the project should not be undertaken. ... Read More
Pages: 9       Words: 2411

Corporate Communication and Integrated Marketing Communication

The nature of operations of any company breeds different perspectives and views from its vital stakeholders. It is important to note that the company’s future as well rests on how the management techniques employed implicate these key figures, among them being shareholders, consumers, employees, customers, the surrounding community, and employees, among many others. Some of ... Read More
Pages: 13       Words: 3507
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