The Commodification of Identity in the 1961 Cadillac Advertisement
The strength of identity is a factor in advertising that the casual observer frequently overlooks. Advertisers use a variety of tactics to associate goods with specific identities, appealing to customers’ demands for prestige, lifestyle, and self-image. This essay delves into the 1961 Cadillac advertising and analyzes how it uses identity to market a luxury automobile. ... Read More
Pages: 7 Words: 1776