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Huawei Essays

Huawei Case Report

Executive Summary The paper explores Huawei’s strategic components (strategic analysis, directions/objectives, formulation, implementation, and evaluation). The Chinese company was founded in 1987 and entered Singapore in 2011. Strategic analysis shows that the company offers budget-friendly products due to economies of scale, invests heavily in innovation and R&D, and provides outstanding customer services. It has opportunities ... Read More
Pages: 16       Words: 4236

Marketing Strategy of Huawei Company

1. Introduction Huawei Technologies Co., Ltd., a worldwide Chinese technology firm with Chinese operations, is headquartered in Shenzhen, Guangdong, China. It creates and sells cutting-edge telecommunications equipment for both consumers and businesses. Ren Zhengfei, the company’s founder and a former commander in the Liberation People’s Army (PLA). Huawei was originally a manufacturer of telephone switches. ... Read More
Pages: 11       Words: 2977
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Marketing Management: Huawei

Introduction Aside from the Internet, the cell phone sector is among the fastest-growing industries. The mobile phones industry have undergone significant changes, and their market has increased internationally. From 1995, the mobile phone industry has expanded from 20 million to over 200 million wireless cellphones and other devices in use globally. Aside from the Internet, ... Read More
Pages: 9       Words: 2290
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