Assessing the Possibility of Luxury Brands’ Expansion Into Africa Using Hofstede’s Cultural Model
Hofstede’s Cultural Dimension is a helpful model for understanding cultural variations in countries. It is an analytical criterion that offers six dimensions, as shown in (Figure 1) for assessing business situations. Businesses focus on economic, political, and social or cultural contexts when outlining management and marketing strategies generated by Hofstede’s Model (Kang et al., 2021, ... Read More
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