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Gold’s Gym Essays

Gold’s Gym Marketing Strategy

1.0 Introduction Joe Gold, a former bodybuilder and the US Marine started a gym in Venice, California, in 1965 for the sole purpose of training with his fellow bodybuilders and Marine buddies. Every bodybuilder worth their salt was invited to join Joe’s Gym for $60 a year, which Joe kept low by constructing his own ... Read More
Pages: 15       Words: 4012
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