Netflix’s 2020 Strategy for Battling Rivals in the Global Streaming Video Market
Introduction The streaming video giant Netflix, as the industry’s first movers, changed the way people enjoy entertainment. By 2020, the company started facing stiff competition from new streaming services such as Disney+ and HBO Max. With a three-pronged strategy, Netflix aimed at safeguarding its dominant position. It first pursued aggressive international expansion to access foreign ... Read More
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