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Experiential Marketing Essays

Experiential Marketing; Case Studies in Customer Experience

Introduction Notably, in the rapidly evolving virtual environment, Google, Apple, Amazon, and Facebook corporations have revolutionized the customer experience in a span of ten years. Through leveraging information, smartphones, and personalized interfaces, these digital companies have become pioneers in purchaser-centricity, forming a benchmark across numerous sectors. Thus the report explores the achievements and marketing strategies ... Read More
Pages: 7       Words: 1895

History of Experiential Marketing

Experiential marketing commonly referred to as “engagement marketing” or “event marketing,” is the practice of providing customers with immersive, interactive experiences (Gruen, 2018). Other than only promoting goods or services via conventional channels like advertising, this strategy seeks to establish enduring and meaningful ties between customers and businesses (Kumar, 2019). Although experiential marketing has been ... Read More
Pages: 13       Words: 3452
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