Disruptive technology has emerged as a key theme in contemporary business, upending whole sectors and pressuring enterprises to change or become obsolete. The topic of disruptive technology is thoroughly examined in Chapter 3 of Baltzan’s article “Business Driven Information Systems,” providing insight into how it may alter markets, customer behavior, and even the fundamentals of well-established companies. This thoughtful article sheds light on the effects of disruptive technologies and their ramifications before critically analyzing the strategies that companies might use to survive in this rapidly changing environment.
Chapter 3’s topic highlights how disruptive technology poses a serious threat to established business strategies. It explains how cutting-edge technologies with the potential to change sectors and put existing companies in jeopardy include blockchain, artificial intelligence, and the “Internet of Things” (Baltzan, 2019). The book emphasizes how crucial it is for companies to comprehend the effects of disruptive technologies and to proactively modify their business plans in order to take advantage of these opportunities.
Reflecting on the investigation, it is clear that disruptive technology may be a source of danger for firms and a spark for creativity since it offers unmatched chances for development and market expansion while also threatening well-established businesses that are hesitant to adapt. The fast progression of technology demands an anticipatory approach to innovation, motivating enterprises to continuously adapt and incorporate game-changing innovations to maintain their competitive edge.
Furthermore, an organizational cultural paradigm change is necessary to incorporate disruptive technologies. It necessitates thinking that values flexibility, agility, and an openness to change. Nevertheless, businesses that promote experimentation and an innovative culture are better suited to handle the difficulties presented by disruptive technologies, according to research (Baltzan, 2019). Fostering a culture of continuous development and adaptability in technological upheaval involves promoting an atmosphere that encourages innovation and rewards taking risks.
Looking at the bigger picture, disruptive technology’s effects go beyond corporate operations: it affects social conventions, consumer behavior, and even legal systems. Additionally, the emergence of e-commerce and the development of digital platforms have changed consumer expectations, making it necessary to seamlessly integrate technology into every facet of the consumer experience (Frizzo-Barker et al., 2020). Businesses should emphasize customer-centric strategies that use disruptive technologies to create seamless and customized experiences, as Baltzan’s study highlights. This will help to nurture long-term consumer pleasure and loyalty (Baltzan, 2019).
From a critical viewpoint, businesses must handle disruptive technologies with a balanced attitude since it has great potential that needs strategic planning and careful risk management. To foresee new trends and capitalize on transformational technologies that correspond with their long-term aims, companies need to engage in thorough research and development (Baltzan, 2019). Furthermore, strategic alliances and cooperative efforts may be helpful instruments for companies to maintain their technical leadership and promote an innovative culture.
In conclusion, examining disruptive technology in Chapter 3 highlights its revolutionary capabilities and the need for companies to adjust to this ever-changing environment proactively. Disruptive technology integration requires a comprehensive strategy that includes organizational agility, customer-centric thinking, and strategic planning. In an age characterized by constant technological disruption, companies may position themselves as leaders in their respective sectors and drive sustainable development and long-term success by cultivating an innovative culture and embracing technology innovations.
References
Baltzan, P. (2019). Business-driven information systems. McGraw-Hill.
Frizzo-Barker, J., Chow-White, P. A., Adams, P. R., Mentanko, J., Ha, D., & Green, S. (2020). Blockchain as a disruptive technology for business: A systematic review. International Journal of Information Management, p. 51, 102029.
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