Entrepreneurial Marketing (EM) Theory Development and Practice for Growth of Organizations
Executive summary This discussion explains EM theory development and practices for the organization’s growth. EM are activities implemented by an organization to identify opportunities, using innovative risk management approaches, resource leveraging, and value creation to acquire and retain customers. EM creates an idea or product then finds a market, focuses on innovation, risk-taking, proactiveness, value ... Read More
Pages: 9 Words: 2414