Research on the Factors Influencing the Willingness To Use Digital Currency Electronic Payment in China —Case of E-CNY
Abstract The younger generation favors currency e-payment for convenience but attracts attention to digital information and privacy issues. How to gain a competitive advantage in the fierce market competition of digital currency e-payment platforms, improve customer satisfaction, and develop a marketing strategy to attract customers’ willingness to use. This study takes the digital currency E-CNY ... Read More
Pages: 14 Words: 3614