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Disruptive Innovation Essays

Clayton Christensen: Disruptive Innovation

Introduction Clayton Christensen is a prominent expert in the field of innovation and disruption. In his acclaimed 1997 publication “The Innovator’s Dilemma,” Christensen introduced the concept of disruptive innovation to demonstrate how smaller companies can potentially challenge dominant players in an industry. According to Christensen, disruptive innovation alters a market by introducing simplicity, convenience, accessibility, ... Read More
Pages: 8       Words: 2092

Ryanair Airlines and IBM

Disruptive innovation describes introducing a product or service into a well-established sector that outcompetes the existing market players and, in most cases, achieves that through a lower cost. The concept explains how a newer, smaller firm effectively competes with “established market players” by meeting the needs of a previously unmet market segment. A new product ... Read More
Pages: 9       Words: 2208
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