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Digitization Essays

Impact of Emerging Technology and Digitization

Introduction to Porter’s Model Porter’s Five Forces model offers a structure for evaluating the competitive environment of an industry. It emphasizes the importance of understanding not just direct competition but also four other forces: the purchasing power of customers and suppliers. Analysis of Technology’s Influence The bargaining power of suppliers and buyers shifts significantly in ... Read More
Pages: 5       Words: 1342

Marketing in the Age of Intelligent Connectivity

Introduction Marketing includes strategies, procedures, and actions to assess consumer needs, increase product/service awareness and demand, and manage customer relationships. Marketing traditionally focuses on promotion, product design, price, distribution, sales, and market research to outperform competitors (Kotler & Keller, 2016). Digitization has altered marketing by providing firms with extensive data-gathering and analytics tools to gain ... Read More
Pages: 8       Words: 1996
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The Impact of Digitization on Music Diversity

Introduction Digitization is changing almost everything, starting with culture, production, and dissemination. Enlightened cultural policies have profoundly accompanied digitization if participation and collective creativity could be dovetailed. Digital production tools offer an opportunity for music artists to invent new music by differentiating it from their peers. It has also enabled music fans to discover new ... Read More
Pages: 4       Words: 977

Digitization, Customer Service, and B2B

Introduction The contemporary world has shifted to technology development as a necessity for achieving competitive advantage. For example, Fintech technologies have changed the banking sector by empowering customers, reducing operational costs, and enhancing efficiency. Digitization is how business organizations use digital technologies to create new interaction and service delivery avenues. Thus, digitization plays a major ... Read More
Pages: 7       Words: 1731
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