An International Marketing Strategy for Primark’s Entry Into Cyprus
Introduction The global fashion industry is highly competitive and is characterized by constantly changing consumer preferences, trends, and demands. The industry has recently experienced massive capitalization growth, with top brands such as Gucci, Prada, Louis Vuitton, Zara, and Burberry setting the pace. Primark is a leading Irish brand specializing in affordable clothing and apparel. Market ... Read More
Pages: 13 Words: 3430