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Customer Value Management Essays

Customer Value and Order Winners Case Study of Amazon

Introduction By combining supply chain operations and logistics with client satisfaction, businesses may achieve and even surpass consumer demands. In logistics, there are four components to customer value: service, quality, time, and cost (Matarazzo et al., 2021). Quality refers to a product’s efficiency, functionality, specifications, and how well it meets the client’s needs. The term “service” ... Read More
Pages: 10       Words: 2484

Customer Value Management (a Case of McDonald’s)

PART A QUESTION 1: McDonald’s Marketing Strategy and Tactics Analysis The COVID-19 pandemic brought about havoc to the business industry, where all companies were affected in one way or another, with most of them being affected negatively. McDonald’s was no exception, and despite the company’s sophisticated marketing strategies and tactics, the effects have been dire. Here ... Read More
Pages: 13       Words: 3304
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