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Crafting Eco Chic’s Digital Storefront Responsively

Once we have taken Eco Chic, the small business offering secondhand sustainable fashion accessories, as our web design case study, responsive web design, and progressive web application (PWA) are two critical decisions to be made. As Sarah has managed to create a significant following on mobile via social media, she needs to make sure to overspecialize in mobile users at the expense of desktops with her target market.

Responsive Web Design (RWD) is a technique that adjusts the layout and content, making it suitable for various screen sizes and devices. , this mainly features Eco Chic as its consumers go through the shopping and buying process using different mobile devices, such as smartphones, tablets and desktops. Using responsive design principles, such a site will grant users the best possible experience, regardless of the platform and device.

The particular role of the responsive web design implies the integration of fluid layouts. The website should be able to restructure itself and match the screen size of different devices; in this way, the content can be held up and be easily read; this can be implemented with the help of CSS media queries, the primary purpose of which is to decide on the styles that should be applied to specific screen aspect size, device orientation, and device characteristics.

Before transferring this information to serve efficiently, image and media are the main issues of responsive design. Can such methods as responsive images and media queries be used to ensure that images, videos, media files, and so on are displayed correctly and are not too big on the open vehicle screens, thus preventing distortions or excessive load times?

Content prioritization is also an essential aspect of responsive design. Developers should first and foremost distinguish the content and features necessary for all screen sizes and ensure the interface works properly irrespective of any device’s screen size. Such changes could include restructuring the content, removing non-critical ones, or adopting strategies like progressive disclosure to provide only this essential information on mobile screens.

Delivering optimum performance is essential to make the user experience on mobile devices with different network conditions phenomenal. This may include, among others, using methods like shrinking code by minifying (Li, 2021), compressing images, and taking advantage of caching to achieve shorter loading times and optimal performance.

Contrasting responsive web design, which incorporates layout and content adaptation of the website to varied device types, progressive web apps (PWAs) provide a detailed approach to ensure an excellent and interactive experience for mobile users. PWAs merge native app and web app characteristics to create a hybrid, allowing the service to be installed on the user’s home screen, with fast and straightforward loading and the possibility to use offline and push notifications.

One of the most fundamental functions of PWAs is the application of service workers, which are scripts that run in the background and enable the saving of information on the device, giving offline access and allowing push notifications to be fired (Ng, 2021). The service workers enable Eco Chic’s PWA, opening navigation and user interaction possibilities even without an internet connection. It also means a continuous and uninterrupted experience for the users.

Moreover, PWAs, unlike web workers, make use of icons and splash screens to give mobile devices the look of apps on home screens; this may result in a more interactive website design and better trust relationships with the customers who browse and purchase Eco Chic’s products through the website.

The optimization of performance on the data side is just as crucial for PWA as it is for the responsive (RWD) websites. The implementation of good practices, which include the minimization of network requests, the priority of critical resources, and a take on the subject of caching techniques, drastically facilitates the functionality of the app (Soetanto et al., 2022), even on devices which are of limited means or have poor network conditions.

One of the benefits of introducing PWA for Eco Chic is the possibility of harnessing multiple benefits. The primary objective of this migration might be to improve user mobile experience for the technically mobile-savvy audience Sarah has, possibly leading to a higher audience engagement by conversions (Lindén, 2020). Furthermore, PWAs have the advantage of building a single app that works on all mobile platforms, which can save the cost of creating separate native apps for each platform while serving as a progressive enhancement to the existing website and the native app.

PWAs’ benefits are undeniable; however, we must be careful regarding their downsides. Nevertheless, with gradual progression in the browser support for PWA features, still, some browsers and devices, not all types, fully support all PWA features and might require the use of fallback means in order to guarantee the quality of the end-user experience or at least additional progressive enhancements can be done. Instead of a responsive website, a necessity for PWA advancement is more complicated than a standard website, which displays the necessity of more demanding development skills.

In real life, many e-commerce businesses use responsive web design and PWAs to render services to attract mobile-centric audiences. Similarly, Ali Baba, one of the largest online marketplaces, offers PWA features such as push notifications, offline shopping, and app-like experiences across devices without halting any of these (Soetanto et al., 2022). Likewise, the PWA of Starbucks puts customers at ease when ordering drinks and settling the payment, even in places with poor signals.

Along with a combination of responsive web design and progressive web app features, Eco Chic is confident of finding the best solution for implementing mobile shopping. A website responsive to the device would enable the user experience regardless of the device chosen, while some other features, such as offline functionality and push notifications, are also developed to improve engagement and conversion (Soetanto et al., 2021). Nevertheless, someone who notices would benefit from balancing the advantages and disadvantages, including browser support and the complexity of the development.

References

Li, A. (2021). Progressive Web Apps: Factors for Consideration in Development (Bachelor’s thesis).https://trepo.tuni.fi/handle/10024/131378

Lindén, O. (2020). Achieving native-like experience on the web with progressive web apps. Tillgänglig via: https://www. utupub. fi/bitstream/handle/10024/150578/Linden_Oskari_opinnayte. Pdf.https://www.utupub.fi/bitstream/handle/10024/150578/Linden_Oskari_opinnayte.pdf?sequence=1

Ng, J. Y. M., Lim, T. W., Tarib, N., & Ho, T. K. (2021). Effect of educational progressive web application on patient’s oral and denture knowledge and hygiene: A randomized controlled trial. Health informatics journal27(3), 14604582211035821.https://journals.sagepub.com/doi/abs/10.1177/14604582211035821

Soetanto, C., Prawartana, I., Leonardo, S., & Anggreainy, M. S. (2022, September). Progressive Web Application (PWA) Development for Outfit Management System. In 2022 5th International Conference of Computer and Informatics Engineering (IC2IE) (pp. 303-308). IEEE.https://ieeexplore.ieee.org/abstract/document/9970123/

 

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