Introduction
This report offers a comprehensive overview of our recent sales meeting with the renowned Travel Manager of FIFA, concentrating on arranging accommodations for the greatly awaited FIFA World Cup 2026. Our main aim during this sales call was to secure more than 5,000 room nights specifically tailored towards attendees such as VIPs, executives, essential staff members, and players from all 48 international teams participating in this prestigious event. As we proudly host the tournament, Courtyard by Marriott Toronto, strategically positioned within the lively Greater Toronto Area strives to be the top choice when it comes to accommodating FIFA’s esteemed guests throughout their time at the World Cup. Our objective is to enhance the World Cup experience for all attendees and guarantee an exceptional stay at Courtyard by Marriott Toronto through our partnership with FIFA(FIFA,2023). This document presents our strategic approach, meticulous attention to detail, and unwavering commitment to providing outstanding service. Moving forward, we will actively maintain communication with FIFA’s Travel Manager as we showcase our dedication towards ensuring a triumphant hospitality performance during the prestigious event of FIFA World Cup 2026.
Key Details of Courtyard by Marriott Toronto:
Situated in the bustling center of the Greater Toronto Area, Courtyard by Marriott Toronto stands as a distinguished lodging option. With its inception dating back to 2008, our hotel has consistently surpassed expectations through unparalleled service and outstanding facilities. Our guest rooms boast an exquisite contemporary design accompanied by modern conveniences such as plush bedding, high-speed internet access, and sleek flat-screen TVs. Moreover, our strategic placement facilitates effortless exploration of prominent attractions alongside entertainment spots and corporate hubs making us the ultimate preference for both holiday-makers and business travelers(Spacious Hotel Rooms in Toronto, Ontario | Courtyard Toronto Downtown, n.d.). One of our main advantages is our extensive experience in overseeing significant gatherings. Throughout the years, we have effectively managed conferences, conventions, and corporate functions which have established us as a dependable destination for accommodating esteemed guests and attendees. Our proficient event coordination team guarantees flawless execution while attending to the distinctive demands of each occasion. With sophisticated meeting areas equipped with cutting-edge audiovisual technology along with tailored catering choices available, we possess all the necessary resources to satisfy any event’s requirements effortlessly.
Results:
During the sales call, we successfully presented Courtyard by Marriott Toronto’s advantages including its convenient location in the Greater Toronto Area, modern design, and well-furnished guest rooms. The client responded positively to our experience hosting large events and offering personalized World Cup hospitality packages that met their requirements. By paying attention to detail, using data-driven methods, and delivering a logical presentation, we effectively targeted the analytical buyer’s needs(Spacious Hotel Rooms in Toronto, Ontario | Courtyard Toronto Downtown, n.d.; The Ultimate Guide to Sales Prospecting, n.d.). Our Executive Lounge access also piqued interest among FIFA’s executives and VIPs. However, concerns were raised about accommodation rates compared to other hotels in the area as well as FIFA already having a preferred hotel partner for the World Cup event.
Sanctions:
To tackle the issue of accommodation rates, our suggestion is to provide appealing bundled packages that come with additional benefits like complimentary amenities and exclusive services. These package deals should be customized according to each client’s requirements and supported by data showcasing their cost-effectiveness. In response to the objection regarding our current supplier, we propose putting a stronger focus on the distinctive advantages offered by Courtyard by Marriott Toronto.
Closing Technique Used:
During the sales call, we utilized the assumptive close technique. By taking into account our positive interactions and how well our offerings align with the client’s needs, we confidently posed a question: “Are you ready to move forward in securing the contract for FIFA’s VIPs and teams at our hotel?” This approach catered specifically to an analytical buyer by fostering agreement and prompting them to decide while addressing any potential concerns or objections.
The Follow-Up Approach:
Upon successfully wrapping up the clients’ stay, we intend to send a customized thank-you email as an expression of gratitude. Simultaneously, we will incorporate a request for feedback in this same email to gather insights about their experience and evaluate our performance(The Ultimate Guide to Sales Prospecting, n.d.; 2023). Our plan entails dispatching this follow-up message precisely one week after the conclusion of the World Cup so that ample time can be given to clients for reflection on their stay and offering significant feedback. This approach showcases our dedication to nurturing solid client relationships while ameliorating our services based on their invaluable input.
Conclusion
The sales call with FIFA’s Travel Manager was a crucial step towards securing accommodation for the FIFA World Cup 2026. We aimed to emphasize the unique features and benefits of Courtyard by Marriott Toronto that specifically catered to the needs of VIPs and teams associated with FIFA. By taking into consideration the analytical buyer’s personality, we aimed at establishing trust, credibility, and rapport with our client. Through personalized attention to detail in our presentation, we made a compelling argument for why Courtyard by Marriott Toronto should be their preferred choice during the World Cup. Going forward, we will diligently follow up on this opportunity while leveraging our strengths to secure the contract and provide an unforgettable experience for all esteemed guests attending FIFA world cup events.
References
Spacious Hotel Rooms in Toronto, Ontario | Courtyard Toronto Downtown. (n.d.). Www.marriott.com. Retrieved July 30, 2023, from https://www.marriott.com/en-us/hotels/yyzcy-courtyard-toronto-downtown/overview/
The ultimate guide to sales prospecting. (n.d.). Retrieved July 30, 2023, from https://sopro.io/wp-content/uploads/2023/02/The-ultimate-guide-to-sales-prospecting_sopro_compressed.pdf
(2023). Fifa.com. https://www.fifa.com/fifaplus/en
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