The Evolving Role of Creativity in Advertising: Perspectives From Academia, Industry, and Millennials
Do Millennials Distinguish Between Media as Consumers? The article “Has Advertising Lost its Meaning? Views of UK and US Millennials” by Laurie, Mortimer and Beard (2018) examines whether the term “advertising” continues to capture marketing communications in the digital world adequately. It explores the meaning of advertising for Millennial consumers in the UK and US. ... Read More
Pages: 5 Words: 1340