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Consumer Perceptions Essays

Subway Brand Audit and Leverage Proposal

1.0 Introduction According to Modi, Subway was founded by Fred DeLuca in 1965 with the help of Dr. Peter Buck, and it has grown into a global franchise with more than 40,000 locations in more than 100 countries. While DeLuca died in 2015, Subway is still turning heads and has gained the status of a ... Read More
Pages: 13       Words: 3351

Subway Brand Dynamics: Navigating the Interplay Between Tangible Elements and Consumer Perceptions for Strategic Excellence

1. Introduction This brand audit concentrates on Subway, the global fast-food chain known worldwide for its submarine sandwiches and salads. The main objective of performing a brand audit on Subway is to investigate the different determinants contributing to its brand efficiency. With the Subway brand audit, there is a thorough investigation of what defines its ... Read More
Pages: 12       Words: 3119
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