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Consumer Needs Essays

Reasons Behind BlackBerry’s Failure

Introduction There have been numerous explanations about what led to BlackBerry’s downfall for many years. Once leading as the top corporation in Canada worth millions, the company has been struggling for a long time, which is visible from the rapidly declining share value to ten dollars, something scholars call “a zombie stock.” The company that ... Read More
Pages: 4       Words: 876

Consumer Behavior Term Paper: The Key Elements in Consumer Behavior

Introduction The examination of consumer behavior holds significant importance for marketers during the operational procedures within a specific market. The term “consumer behavior” refers to the cognitive and physical actions undertaken by individuals and collectives to assess, organize, obtain, and utilize goods and services to meet their respective needs (Babin et al., 2022). This essay ... Read More
Pages: 6       Words: 1464
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