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Comparison of Two Airlines

Across the globe, different airline companies have different strengths and weaknesses. Delta and United Airlines are two great companies in the aviation industry. The companies offer both domestic and international services. The two airlines have different features that help attract more passengers. The paper discusses the comparison of the cons and pros of Delta and United Airlines.

Delta Airlines Pros

Delta Airlines is uniquely positioned in the airline industry because of its outstanding operational efficiency. Delta Airlines is among America’s largest airlines, serving over 325 destinations globally (Li, 2020). The company has several advantages that make it a top rank in the airline industry. The first advantage is its timely departures and fewer disruptions. Delta Airlines has a fixed time frame for departures. Therefore, booking the plane offers the exact time to leave a certain destination and does not experience delays. Passengers on board hence reach their final destination on time. The second advantage is the presence of exceptional customer service. Delta Airlines offers services such as online booking and provision of snacks while on board. Online booking helps prevent congestion in the booking offices. The third merit is passenger comfort. The company has comfortable sits and cabins. The comfortability helps to attract more customers. Delta also offers different products for pets on flight (Mumbower, Hotle, & Garrow, 2023). The various advantages lead to passenger satisfaction and make the airline people’s choice.

Cons

Delta Airlines also has a number of demerits. The first disadvantage is higher fleet charges. The airline favours individuals of high income levels. Therefore, low-income people may face difficulty accessing the Delta airline charges. The price charges are higher in comparison to those of its competitors. The high luxury services on airlines cause the high travel charges. Therefore, the company should look for means to create different classes to cater to all passengers’ needs. The second disadvantage is delay. Although the company do not face punctuality delays at times, it faces occasional delays. The delays affect passenger travelling experiences. Delta should find a balance between the pricing strategies driven by operational efficiency and the sensitivity of the passengers. The company should stay on top of the airline market by providing quality service at an affordable cost.

United Airlines Pros

United Airlines offers several distinct points of strength. First, it has the largest route network in the world. Therefore, the airline is the most preferred for those seeking different destinations. The global reach can cater to the needs of travellers and opens numerous job opportunities for employees looking for international working environments. Another advantage is that the airline focuses on technological evolution. The airline keeps investing in the newest tech advances that improve the passenger travel experience. Devotion to innovation favours employees working for the company, enhancing their professional efficiency and skills development. Lastly, United Airlines is part of Star Alliance, allowing passengers to enjoy some benefits (Göv, 2020). Passengers have a large access to partner airlines’ extensive network.

Cons

United Airlines faces a number of challenges in its operation. The company faces customer service problems leading to damaging of its reputation. Poor customer service causes poor public relations, causing significant problems in its operation. The issue of optimal performance affects customer trust and satisfaction. The damage to customer relations leads to defeat by the competitors. The airline faces the challenge of an ageing fleet in relation to its competitors. The fleet makes passengers feel uncomfortable. It is a point of concern for customers because they fear increased maintenance problems that may lead to delays. Labour disputes over the past years are another disadvantage. The problem affects employee morale, leading to poor performance. The company needs to motivate workers. Motivation is essential in any organization, increasing employee performance (Kuswati, 2020). Therefore, the company has a number of demerits that cause a defeat by its competitors.

In conclusion, the presence of more merits on Delta Airlines makes it the company to use. The presence of good customer service, minimal delays, modern fleets and timely departures create a good place to work. The reason is the various advantages will help in marketing itself, leading to an increase in customers. Also, the company has minimal disadvantages, which, with time, are easy to correct. Therefore, I chose to work for the airline rather than for the competitors. United Airlines has a significant number of challenges that lead to poor customer service and relations.

Reference

Kuswati, Y. (2020). The effect of motivation on employee performance. Budapest International Research and Critics Institute-Journal (BIRCI-Journal)3(2), 995-1002.

Göv, S. A. (2020). Strategic Alliances in Airline Business: Comparision of Skyteam, Oneworld, Star Alliance Groups. Yönetim Bilimleri Dergisi18(38), 815-837.

Mumbower, S., Hotle, S., & Garrow, L. A. (2023). Highly debated but still unbundled: The evolution of US airline ancillary products and pricing strategies. Journal of Revenue and Pricing Management22(4), 276-293.

Li, X. (2020). Analysis of Blocking Middle Seat Policy of Delta Airline. In E3S Web of Conferences (Vol. 218, p. 03005). EDP Sciences.

 

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