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Company Strategy Essays

Simulation Game: A Critical Reflection on Strategic Marketing for the Gucci Brand

Introduction By playing the Gucci simulation game, participants had the chance to apply marketing principles in the real world, make strategic choices, and assess the outcomes of those choices in a fast-paced, cutthroat corporate environment. This individual reflection examines how the learner and the group interacted during the simulation and evaluates the simulation’s value in ... Read More
Pages: 16       Words: 4190
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