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Client Engagement Essays

Digital Marketing Strategy for a New Pet Product; ‘Reggie Daily Dog Supplements’

Introduction Digital marketing is one of the game changers for companies’ business models and structures. The rise of technology has brought an evolution to the marketing sector. Digital marketing links customers to various networks using electronic devices such as mobile phones to make accessibility of marketing information easier (Piñeiro-Otero & Martínez-Rolán, 2016). Digital marketing needs ... Read More
Pages: 15       Words: 3944

Similarities and Differences in Approaches and Objectives of Cultivation of Donors and Client Engagement

The cultivation of donors and client engagement are two different but intertwined modes of interaction among human beings. Both involve building relationships, understanding problems, and developing solutions that benefit everyone. However, both activities need participants to understand their needs. Donor cultivation and client engagement have quite different objectives and approaches. Donor nurturing is cultivating relationships ... Read More
Pages: 4       Words: 923
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