How Business Functions and the Christian Worldview
Achieving customer intimacy Customer intimacy involves being aware of the values and needs of the business’ customers. Therefore, it requires that organizations aim to establish good relationships that are based on being customer-centric. Rather than just aiming to be transactional, marketing strategies should involve establishing and maintaining long-term relations (Mahaputra & Saputra, 2021). After all, ... Read More
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