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Relationship Marketing Essays

How Business Functions and the Christian Worldview

Achieving customer intimacy Customer intimacy involves being aware of the values and needs of the business’ customers. Therefore, it requires that organizations aim to establish good relationships that are based on being customer-centric. Rather than just aiming to be transactional, marketing strategies should involve establishing and maintaining long-term relations (Mahaputra & Saputra, 2021). After all, ... Read More
Pages: 5       Words: 1304

Disruptive Marketing Plan

Toyota is one of the global’s biggest vehicle manufacturers. The multinational Japanese automobile company has developed numerous marketable brands in different geographic locations (Wada, 2020). The company has been manufacturing vehicles for almost a century, but it must strive to explore new markets and maintain the available ones. The company’s principles of operations and marketing ... Read More
Pages: 27       Words: 7255
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Relationship Marketing and ‘Every Good Endeavor’

Why has more progress been made on customer value differentiation than customer needs’ differentiation? Contemporary marketing has become customer-centric; however, the success of marketing depends on how a company differentiates its customers. Value differentiation focuses on how customers are categorized based on the value they provide to the company, while needs differentiation entails categorization based ... Read More
Pages: 6       Words: 1452
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