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Chinese Market Essays

Determinants of Young Generation’s Green Purchase Intention From the Knowledge, Attitude, and Emotional Aspects in the Chinese Market

1. Introduction 1.1 Research Context and Problem Statement Rapid technological and economic growth demands have imposed huge pressure on earth’s natural resources. Not only have these factors exerted too much pressure on natural resources, but they have also led to pollution and increased destruction of the planet. The biggest harm to the natural ecosystem has ... Read More
Pages: 15       Words: 3874
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