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Chinese Market Essays

Analysis of Domino’s Business Strategies in the Chinese Market

Abstract China is a big market. The opportunity, the scalability is just mind-blowing. Some of the cities in China are the largest cities in the world, by far. Some of the challenges that Domino’s has as a brand, in China, are that pizza is still a relatively new food for the Chinese. I think what ... Read More
Pages: 23       Words: 6261

Determinants of Young Generation’s Green Purchase Intention From the Knowledge, Attitude, and Emotional Aspects in the Chinese Market

1. Introduction 1.1 Research Context and Problem Statement Rapid technological and economic growth demands have imposed huge pressure on earth’s natural resources. Not only have these factors exerted too much pressure on natural resources, but they have also led to pollution and increased destruction of the planet. The biggest harm to the natural ecosystem has ... Read More
Pages: 15       Words: 3874
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