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Applying the Page Principles To Develop an Effective Public Relations Plan for BMW With a Focus on Social Media

I Executive Summary As social media continues to evolve, corporations such as BMW must find ways to draft policies that are agile enough to match this dynamism. Due to lack of commonly acclaimed across the world class policies BMW independent or jointly develops policy’s which will be all encompassing and enable rational decisions based on specific situation. In ... Read More
Pages: 12       Words: 3064

DOS LAMP-H Project

Introduction This is a practical case study in the Department of Defense in the United States about a failed project. The project in question was the DOS LAMP-H project, whose main mission was to establish amphibian aircraft capable of moving over land and water. The project aimed to establish aircraft that could be used to ... Read More
Pages: 4       Words: 897
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Describing and Analyzing One Style of Leadership

Adaptive Leadership The concept of leadership is complex and can take many forms, each appropriate for a particular set of circumstances and difficulties. Adaptive leadership is one extremely pertinent and proactive approach that emphasizes handling complexity, building resilience, and promoting good change. Adaptive leadership is a technique that works well in complicated and uncertain circumstances ... Read More
Pages: 7       Words: 1895

Change Management in the World of Digital Transformation

Introduction Change management refers to the structured approach to transition individuals, teams, and entire organizations from a current state to a desired future state. It is a crucial discipline for companies undergoing digital transformation – leveraging new technologies to fundamentally evolve and improve business operations, models, offerings, and culture. This white paper has four key ... Read More
Pages: 10       Words: 2628

Case Study: Crisis Communication Theory – Boeing 737 Max 8 Crisis

Introduction Between October 29, 2018, and March 10, 2019, two Boeing 737 Max 8 aircraft crashed within minutes after takeoff, killing a combined 338 passengers and crew onboard. Both aircraft had crashed after experiencing the same technical malfunction with relatively new flight-control software. For Boeing, whose brand name is synonymous with aircraft, this software malfunction ... Read More
Pages: 17       Words: 4561

Enhancing Customer Experience Through Strategic Scent Marketing

Scent marketing has become an important part of the marketing mix today. It involves using strategically selected fragrances to appeal to customers’ emotions to influence their purchasing decisions. Studies show that the global scent market was valued at 18 billion dollars in 2019 and is expected to reach 31 billion by 2023 (Samycia, 2023). Companies ... Read More
Pages: 6       Words: 1519

Minimum Wage Increase in Texas

The idea of a minimum wage—the lowest hourly salary companies are legally allowed to pay employees—is argumentative in Texas politics. Texas lacks a state minimum wage; instead, it exceeds the federal minimum wage of $7.25 per hour. Whether and by how much the minimum wage should be raised is a topic of intense debate. According ... Read More
Pages: 5       Words: 1269

Managing Operational Risk

Introduction Most modern-day businesses offer a competitive edge due to increased innovation and creativity. Therefore, survival in today’s fast-paced corporate world requires operational risk management. Planning is needed to avoid supply chain delays, corporate fraud, and other operational risks that may lead to business failure (Clark & Ebrahim, 2022). This paper describes functional risk classification ... Read More
Pages: 6       Words: 1538

International Ocean Transportation

International ocean transportation refers to moving products and passengers through sea vessels on voyages. International ocean transportation occurs partly or wholly on seas and oceans. International ocean transportation has existed since ancient times as it entailed the movement of people from one geographic location to another, especially in the European region. In international logistics, international ... Read More
Pages: 9       Words: 2396

Innocent Drinks UK

Introduction Today, the business world is characterized by a dynamic setting whereby consumers have diverse preferences, sustainability matters, and corporate responsibilities, forcing companies to adapt. This paper explores Innocent Drinks by integrating internal and external analysis to reveal how the company is doing A and what lies ahead for its future. The research critically analyzes ... Read More
Pages: 9       Words: 2308

Impacts of COVID-19 on Tourism

Introduction The COVID-19 pandemic highly affected many sectors of the world. The tourism industry was among the highly affected sectors because it involves the movement of people from one place to another to satisfy their interests or people spending time away from home to relax. Tourism can be grouped into categories, such as leisure tourism, ... Read More
Pages: 4       Words: 930

A Comparative Analysis of Baldrige’s Core Values and Deming’s Principles

Introduction Deming’s 14 Points, the Deming Model of Quality Management, refers to management practices focusing on improving organizational outcomes. The model was founded by Edwards Deming, an American scholar in management, and has been an effective quality control method since the 1930s (Smith, 2021). On the other hand, the Baldrige Performance Excellence Framework was put ... Read More
Pages: 5       Words: 1361

Harmony Brews: Where Tradition Meets Tim Horton’s Excellence

Introduction It’s essential for a Bachelor of Business Management student who majored in Marketing to start a marketing expedition for Tim Horton. This brand is ready for reorientation in the foreign market. The initiative aims to go beyond the conventional territorial boundaries and promote sustainable products worldwide. For this marketing initiative, I will detail the ... Read More
Pages: 7       Words: 1828

Space, Grand, and QSP Matrices Analysis

Space Matrix The Space Matrix is a strategic management tool that helps organizations determine their current and potential future positions in a competitive market. It combines two internal and two external factors to create a visual representation of the organization’s strategic position. Key Information Internal Strategic Position (ISP) This factor is assessed using two variables ... Read More
Pages: 4       Words: 991

Ninjago Fandom Evaluation Report

Ninjago’s Market Share and Performance: As of September 2023, Ninjago has risen to a respectable position within the LEGO brand, accounting for a sizable 12% of overall LEGO sales (Wharfe, 2023). This success is evidence that the brand has a loyal following and can weather the inevitable ups and downs of the market. Brand Reputation: ... Read More
Pages: 3       Words: 705
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