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Synopsis of Place as an Element of Marketing Mix

The article under review is “Marketing Mix Theoretical Aspects” by Margarita Isoraite. The journal’s primary aim was to analyze the theoretical aspects of the marketing mix (Isoraite Pp 1-13). It also examines that a marketing mix is a powerful tool for setting goals, objectives, and marketing budget measures. It further asserts that the importance of ... Read More
Pages: 4       Words: 849

Sustainability Reports of Unilever

Introduction Sustainability refers to the ability to last and endure for an extended period. Sustainability is closely related to sustainable development, which involves organizations meeting their own present needs without compromising the ability of future generations to meet their needs. Sustainability is viewed in three dimensions: economic, social, and environmental dimensions (Purvis et al., 2019). ... Read More
Pages: 6       Words: 1492
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Sustainability Measures and Environmental Regulation

In this analysis, Mexico and India are used to showcase which is the best country to invest in. First, Mexico was the first nation to agree to reduce greenhouse gas emissions by 30% (Sustainable Governance Indicators, n.d.). In addition to this, Mexico boasts strict environmental measures from the US and the Paris Agreement, especially on ... Read More
Pages: 4       Words: 846

Supply Chain Management: Assessing the Causes and Implications of Supply Chain Crunch

Introduction The availability of goods and services is essential in enabling stable prices and mitigating price inflations. Recent advancements in multiple facets, including technology, communication, and transportation, have eased the movement of goods and services in the global market (Ghobakhloo & Fathi, 2019). Due to increasing rivalry in domestic and foreign markets, many organizations have ... Read More
Pages: 13       Words: 3484

Essay on Stratified Ownership

You recently came back from a vacation, and you are already making plans for the next trip. Some of the best moments in life are indeed experienced when one is on vacation, and with all the work one does throughout the year, rest and some fun are deserved. Vacation ownership can be defined as owning ... Read More
Pages: 7       Words: 1722

Strategy Development, Strategy Decisions, and Decision Models

It used to be common practice for most businesses to do strategic planning, which entailed an annual process of developing strategies for the next year and beyond. Today’s complex and chaotic business climate makes it hard to plan for every scenario. Strategy creation has to be a more dynamic and adaptable process that represents an ... Read More
Pages: 5       Words: 1350

Strategic Management in an International Context – Coca-Cola

Introduction As countries recover from COVID-19, multinational companies’ success and competitiveness will be determined by their ability to manage complexity efficiently and effectively in uncertain times: developing core competencies and dynamic capabilities related to strategic capital allocation, cost reduction, and infrastructure in the factory’s expansion. This is unquestionably the first step toward long-term healing. The ... Read More
Pages: 9       Words: 2323

Strategic Foresight Activities of Singapore’s National Robotics Programme

Introduction Strategic foresight is a discipline comprised of procedures and tools designed to assist leadership and management in broadening their perspectives on what and how future possibilities might unfold in order to analyze a variety of strategic options for making of decisions and resource reallocation necessary to achieve the medium- to long-term foreseen plan. SFM ... Read More
Pages: 8       Words: 2188

Strategic Decision Making of Unilever

Introduction Unilever is one of the famous and old FMCG (Fast Moving Consumer Goods) producer companies in the world. Founded in 1929, this company has successfully extended its business and made its goods popular under different brand names in more than 190 countries. It has been recognized that when it comes to FMCG products, the ... Read More
Pages: 9       Words: 2433

Strategic Analysis Report: Garmin

Introduction Organizations deploy strategic analysis to develop strategies for enhancing the working environment. Organization managers utilize strategic analysis to get a clear picture of managing the internal and external environment. The strategic analysis also helps a firm understand whether its business idea is feasible and strategically positioned in relation to its existing competitors. The significant ... Read More
Pages: 11       Words: 2844

Strategic Analysis of Google

Introduction Google Inc., which was established in Delaware in 1998, is the world’s most prominent search engine technology firm. Sergey Brin and Larry Page co-founded Google in 1996. Over the years, the company has become one of the most well-known and recognized globally. With the advancement of technology, the company’s services have expanded well beyond ... Read More
Pages: 13       Words: 3310

Stealth Marketing Business Memo

Stealth Marketing Stealth marketing is a marketing strategy where businesses attempt to make their advertisements covert or unnoticed by the public. Stealth marketing, also known as guerrilla or buzz marketing, relies on a high level of secrecy to take the target market by surprise. It entails advertising a product or service in ways that will ... Read More
Pages: 4       Words: 925

Social Media Campaign: Only You Campaign by Spotify

Introduction Social media campaigns are emerging trends in the social media field. ‘Only You’ Campaign aimed to increase the quality of listening experience for Spotify users. It created personalized listening data and suggested content that the listener might want to try. The campaign began in June 2021 to offer a quality listening experience to its ... Read More
Pages: 5       Words: 1190

Social Media Analysis Report for Ford Motor Company

Executive summary Social media marketing makes it convenient for people to connect globally through social media. The incorporation of social media advertising into businesses is no longer an option but a necessity. Ford has incorporated social media marketing tools into its marketing campaigns to increase the demand for its cars and brand awareness. Even so, ... Read More
Pages: 4       Words: 1066

Reflection Paper on Personal Competencies and Ethics

Personal and professional development plans are important for informing and planning one’s employability (competence skills) and facilitating the acquisition of the most important abilities. Reflecting on my personal and professional objectives aids in efficient career goal planning and goal setting, which improves my job market competitiveness. This reflection will focus on employability skills such as ... Read More
Pages: 5       Words: 1163
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