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BSC Essays

Application of BSC Approach To Manage Performance of Southwest Airlines

Abstract The application of a Balanced Scorecard (BSC) approach to managing the performance of international airlines is gaining more appeal as airlines seek to expand to more markets. The balanced scorecard of each organization varies depending on the industry, nature of the business, and size of a firm. Broadly, a balanced scorecard consists of four ... Read More
Pages: 22       Words: 5989
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