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Balanced Scorecard Essays

Application of BSC Approach To Manage Performance of Southwest Airlines

Abstract The application of a Balanced Scorecard (BSC) approach to managing the performance of international airlines is gaining more appeal as airlines seek to expand to more markets. The balanced scorecard of each organization varies depending on the industry, nature of the business, and size of a firm. Broadly, a balanced scorecard consists of four ... Read More
Pages: 22       Words: 5989

Essay on Balanced Scorecard

A balanced scorecard is a performance management tool that provides a holistic view of an organization’s strategic objectives and how they are being achieved. It typically includes four perspectives: financial, customer, internal business process, and learning and growth. The balanced scorecard has been criticized for being overly complex and difficult to use. It can also ... Read More
Pages: 4       Words: 854
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Apple Inc. Strategic Analysis Plan

Executive Summary Apple Inc. is an American-based multinational company operating in the information and technology industry. It specializes in computer software, electronics, and online services. Founded in 1976 as a computer company by Steve Jobs and Steve Wozniak, it has grown and expanded the product offering allowing it to operate a chain of retail stores ... Read More
Pages: 5       Words: 1138

Implementation of the Balanced Scorecard

A Critical Analysis of M&R’s Implementation of the Balanced Scorecard The balanced scorecard is a strategic management system that helps organizations track and manage the execution of their strategies. McWatters and Zimmerman (2015) note that with a balanced scorecard, managers can describe and measure their strategies and track the execution of strategies and monitor the ... Read More
Pages: 3       Words: 678
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