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Branding Essays

Advertising, Media and Branding

Crowdsourcing of  YouTube with advantages and disadvantages YouTube is the most widely used video-sharing website on the planet. It has evolved into an essential tool in the development of brand communication and advertising strategies. This is because they are able to produce audiovisual content that is highly relevant. The content can be shared, commented on, ... Read More
Pages: 6       Words: 1648

Branding in Men’s and Women’s Sports

Abstract Research studies on the gap in branding disparity between men’s and women’s sports are becoming fewer, and they are often distributional in character. This is because managers and human resource professional in sports choose to capitalize in men’s sports over women’s sports have been the subject of little investigation to far. A significant void ... Read More
Pages: 30       Words: 7979
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Synopsis Assignment: Branding

Introduction The relevance of locally supported brands and enterprises has been growing significantly over the last decade. Today, youthful audiences push global brands to develop more authentic communication channels between themselves and their target audiences. Essentially, the multinational players are required to display a deeper comprehension of their markets’ preferences- the brand has to demonstrate ... Read More
Pages: 10       Words: 2665

Brand Business Principles and Fundamentals

Individual branding refers to a marketing technique where the parent brand provides a new identity by giving it an exclusive brand name that allows it to be marketed independently. For instance, the Nando company founded in Johannesburg deals with Portuguese food, although they have an individual branding of Peri-Peri chicken, a unique brand name. On ... Read More
Pages: 9       Words: 2332

The Strategy of Hermes in France and China

Abstract Hermes is a luxury company that was started in 1837 by a person called Hermes. It is based in France and it is one of the few companies that boast of handcrafted collections of clothes, leather accessories especially bags, watches, perfumes and even jewellery. In France, it is a well-known company as it has ... Read More
Pages: 12       Words: 3190
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